Posted on30. Nov, 2009 by larspk.
Using a website autoresponder is a “new school” method of direct marketing where potential customers “opt in” to a mailing list usually consisting of a newsletter, e-zine, special offers, etc. Website autoresponders provide an easy way to keep in touch with customers; simply program your follow up emails to be delivered at specific intervals and let the website autoresponder do the rest. Periodic emails will allow your brand to be recognized as a top choice throughout the customer purchase decision process.
Experts agree that implementing a website autoresponder is an essential task for any entrepreneur interested in making money online. Customers who “opt in” to your mailing list are anxious to hear from you and more likely to open your email and perform the desired action.
Use a hosted service – Protect against being labeled as spam. Offer an incentive – Free e-book, membership, raffle, etc. Useful content – Newsletters/articles must be useful and entertaining.